Tecno Names Lay Zhang As Global Ambassador

Tecno, the smartphone brand subsidiary of Transsion, has strategically enhanced its brand presence in Asia by signing pop and R&B singer Lay Zhang as its global brand ambassador. This partnership marks a significant step for Tecno, headquartered in Shenzhen, China, and is known for its strong market share in Africa, especially in Nigeria.

Lay Zhang, a multifaceted artist known for his work as an actor, singer-songwriter, dancer, and fashion trendsetter, has a considerable influence in Asia, particularly in China, Korea, Indonesia, and Malaysia. His popularity among C-Pop and K-Pop enthusiasts around the world makes him an ideal figure to represent Tecno’s brand ethos “Stop at Nothing,” which embodies relentless self-improvement and technological innovation.

The collaboration between Tecno and Lay Zhang is expected to inject fresh vitality into Tecno’s branding initiatives. The company aims to leverage Lay’s “unwavering commitment to pushing boundaries” to resonate with the youth and foster a culture of empowerment. This aligns with Tecno’s mission to drive consumers towards building a brighter future with innovative technology.

Lay Zhang’s journey of innovation and self-advancement mirrors Tecno’s path, making him the perfect ambassador for the brand. His global acclaim, particularly in Asia, and his pursuit of excellence across various domains, exemplify the “Stop at Nothing” spirit that Tecno champions. The partnership will include activities in Jakarta, Indonesia, and Kuala Lumpur, Malaysia, as part of Lay’s world tour Grandline 4: Step.